gilchrist

gunapranata

Description

lesterribles is a wine company that captures the playful attitude we posses as humans.
the branding revolves around this immature yet sophisticated version of the child we
once were, through this idea it pushes and pulls that we should embrace this childlike
energy and accept our playfulness in our day to day lives.

Client

SELF-initiated

Industry

hospitality

Services

naming
brand personality & voice
brand identity
visual identity
brand implementation
digital design

gilchrist

gunapranata

Description

lesterribles is a wine company that captures the playful attitude we posses as humans.
the branding revolves around this immature yet sophisticated version of the child we
once were, through this idea it pushes and pulls that we should embrace this childlike
energy and accept our playfulness in our day to day lives.

Client

self-initiated

Industry

hospitality

Services

naming
brand personality & voice
brand identity
visual identity
brand implementation
digital design

I PROVIDE DESIGN AND THOUGHT SERVICES TO BUSINESSes,
BRANDS AND PEOPLE. I LOOK THROUGH THE LENS OF INTENT TO
CREATE RELEVANT AND RELATABLE IDEAS. THROUGH THIS I MAKE
WORK THAT HELP SHAPE BRANDS SPEAK TO THEIR AUDIENCES.

gilchrist

gunapranata

Description

lesterribles is a wine company that captures the playful attitude we posses as humans. the branding revolves around this immature yet sophisticated version of the child we
once were, through this idea it pushes and pulls that we should embrace this childlike energy and accept our playfulness in our day to day lives.

Client

self-initiated

Industry

hospitality

Services

naming
brand personality & voice
brand identity
visual identity
brand implementation
digital design